Common Service Center ( CSC)
- Written by eMaharashtra
- April 4, 2012 at 11:36 am
Registration Name: eMaharashtra 2012
Project Category: eGov :: Best CSC Entrepreneur of the Year
Project Name: Common Service Center ( CSC)
Details of Applicant
Name: Bhagwat Narayan NAGNURWAR
Address: Common Service Center, Post Umri, Taluka – Umri, District – Nanded, Nanded, Maharashtra.
Zip Code: 431807
Details of Project/Implementing Agency:
Name of Organisation: CMS Computers Ltd.
Address: CMS Lake Road Center ,70, Lake Road, Kaycee Industrial Compound Bhandup West Mumbai, Maharashtra.
City: West Mumbai
Zip Code: 400078
Name of the Head of Organisation: Miss Aarti Grover
Brief description of the programme/project/initiative :
CSCs are ICT-enabled retail distribution outlets for delivery of Government, Social as well as Private Sector services in the areas of Telecom, Agriculture, Health, Education, Entertainment, FMCG products, financial services, Utility payments, etc. CSCs are envisioned as the front-end delivery points for Government, private and social sector services to rural citizens of India. The CSCs focus on content customization and multi- lingual delivery of end-to-end services for income enhancement in rural areas. Department of Information Technology (DIT), Ministry of Communication & Information Technology, Government of India has embarked upon an ambitious project to establish 1 lakh Common Service Centers in 6 lakh villages of India. CSCs scheme has been started in 2004 with the vision to develop these centers as a front-end delivery points for Government, private and social sector services to rural citizens of India in an integrated and seamless manner. The objective is to develop a platform that can enable Government, private and social sector organizations to align their social and commercial goals for the benefit of the rural population in the remote corners of the country through a combination of IT-based as well as non-IT-based services.
Why was the project started?
The CSC project was started to develop a platform that can enable Government, private and social sector organizations to align their social and commercial goals for the benefit of the rural population in the remote corners of the country through a combination of IT-based as well as non-IT-based services. CSC’s aim was to act as a multi-services-single-point model for providing facilities for multiple transactions at a single geographical location. The main purpose of these centers is to provide a physical facility for delivery of e-Services of the Government to the rural and remote locations where availability of computers and Internet is currently negligible or mostly absent and also a source of financial viability to rural India by providing employment opportunities to rural population.
“1. CSC as a Change Agent 2. Promotes Rural Entrepreneurship 3. Vehicle for Social Welfare and Elevating Rural India”
“Target group for CSC Maharashtra is rural citizens of the State. The rural citizens, who used to travel, spend money and time to avail G2C and B2C services.”
“CMS Computers Ltd. is running Common Service Center successfully in a wide range of districts in Maharastra.CMS has its reach across Akola, Amravati, Aurangabad, Beed, Buldhana, Hingoli, Jalna, Latur, Nanded, Osmanabad, Parbhani, Wasim and Yavatamal.”
Date from which the project became operational :
14th December, 2008.
Is the Project still operational :
10 points that make the programme/project innovative:
“1.First and only Service Centre Agency (SCA) to have online print module for land records. The online module has become so beneficial that now an individual can collect 7/12 and 8A extracts from anywhere with the help of the online service. We have always been in close interaction with various authorities like NIC, district administration, experts in domain to understand the land records domain and then created the web based application. Also this is the only site where centralized online records are available in the State.
2. Innovation in bringing together, under one roof, G2C and B2C services/projects to the betterment of rural living. This Project is designed in such a manner that the integration of new departments/services can be done in a quick and efficient manner
3. Fully Automated financial support to VLEs which will credit VLE shares to his/her wallet account periodically. The monthly commission of the VLEs is credited to his /her wallet on the 5th of the succeeding month. The system is holistically so designed that no manual intervention is required for the process. The legacy accounting system would have delayed the process but we have automated the system and have resulted in peace of mind to the VLEs.
4. Unique SCA with more than 158 affidavits and 163 certificates approved by government authorities and are available online. Status tracking Links and SMS alerts for G2C transactions are made available. It is our efforts in district and taluka that has made possible to understand the requirements and then create the application for certificate and affidavit as per the requirements of not only the District Collector but also of the Tehsildar.
5. The project has developed a platform that has enabled Government, private and social sector organizations to align their social and commercial goals for the benefit of the rural population in the remote corners of the country through a combination of IT-based as well as non-IT-based services. It is the effort of CSC to deliver e-governance services to the rural population of India in \’Simple, Moral, Accountable, Responsive Transparent’ (SMART) and most cost-effective manner. Rural India shall feel that government is concerned about their welfare and cares for them by providing IT as well as Non-IT services at their door steps.
6. CSC project can handle huge volumes of transaction with minimal response time. Successfully completed more than 60 Lakh transactions till date.
7. Deployment of Project management office with experienced and trained employees, District Managers at each district to execute, monitor and control the project, Taluka Managers to ensure timely and effective support to the VLEs has made CSC project innovative to a great extend.
8. On roll out of CSC project we maintained a close proximity with district administration to ensure the successful implementation of the project. We are the only SCA who is offering the MSEDCL (MSEB) service.
9. Training and Motivation programs are arranged for VLEs. It is we who have paid incentive amounts to VLEs in Aurangabad with certificate. Also VLE facilitation is provided in State and Delhi.
10. Standing our district first in ‘district of the month’ awards by SDA. In CSC project we also have involvement of B2C partners with some launches happening in Aurangabad. We also did the integration with SDA for online reports.”
List 5 achievements of the programme/project:
“1First and only SCA to have online print module for land records. The online module has become so beneficial that now an individual can collect 7/12 and 8A extracts from anywhere with the help of the online service.
2. More than 60 Lakh transactions till date and over 100 Services running successfully in CSC project.
3. Over 6000 VLEs across India in which 2857 are for Maharashtra
4. Boosting up the economic and social growth of the rural mass is not only a boon to rural livelihood but an achievement by CSC project about which it can really boast of.
5. There are VLEs who earn more than Rs. 50000 a month.”
List 5 key challenges faced while implementing the programme/project/initiative and how they were overcome?
“1. Making Project Feasible in Rural India: – The biggest challenge is to make the CSC project feasible in rural areas. The project has to be financially feasible as well as viable to the VLEs in order to provide adequate income to the VLEs.
2. Internet Connectivity: Common Service Centers can only work efficiently and seamlessly if CSCs have reliable internet connectivity. Inconsistent connectivity and Electricity were one of the major challenges that were faced in setting up CSC in rural India.
3. VLE Training & Motivation: It is important to ensure that the VLEs undergo training in delivering services to rural customers, at regular intervals. Training should include technical as well as operating aspects of Services delivered. Further, VLEs need to be constantly motivated to proactively build awareness within their community (including local government officials) about the services they offer.
4. Awareness & Community Sensitization: There was the need to take proactive steps to build awareness and sensitize citizens and local government leaders in rural areas. In order to make CSC project a success awareness and community sensitization was important.
5. Offline to Online Services: One of the major challenges that were faced was to bring the off-line application to online application. Now an individual can collect certificates, affidavits, 7/12 and 8A extracts from anywhere with the help of the online service”
List 5 points on how the programme can serve as a model that can be replicated or adapted by others?
“1. On-line Print Module for Land Records: First and only SCA to have online print module for land records. The online module has become so beneficial that now an individual can collect 7/12 and 8A extracts from anywhere with the help of the online service.
2. CSC as front end delivery point: Common Service Centers are envisioned as the front-end delivery points for Government, Private and Social sector services to rural citizens of India. The idea is to develop a platform that can enable Government, Private and Social sector organizations to align their social and commercial goals for the benefit of the rural population in the remotest corners of rural India through a combination of IT-based as well as non-IT-based services in an integrated and seamless manner. This will definitely undertake dramatic changes in rural incomes as well as attitudes of the rural India.
3. Sustainable Economic and Social growth: Common Service Centers has emerged out as a source for economic and social growth in the underserved rural India by using the benefits of ICT. With the help of ICT, Common Service Center has the power to undertake dramatic changes in rural incomes as well as attitudes. The intensity of national goals fueled by local entrepreneurial vigor can act as a powerful catalyst to empower rural population.
4. Low Cost Vehicle: Common Service Centers act as low cost vehicle so that easy, direct and cost-effective delivery of e-governance, private, social sector service to the rural citizen become possible. Common Service Center acting as a low cost vehicle is beneficial to the rural population and thus bringing drastic and dramatic changes in the rural areas in a positive way.
5. Significant and Lasting Impact on Rural Livelihood: By meeting above objectives Common Service Center is playing an important role by creating significant and lasting impact on rural livelihood in the areas of empowerment, equal opportunities, social inclusion, better governance, employment generation and human development.”
List 5 points to elaborate on the scalability of the programme/project/initiative
“1. This Project is designed in such a manner that the integration of new G2C and B2C departments/services can be done in a quick and efficient manner. Thus it helps in handling the project very smoothly and indeed with a very less effort and changes can be done as and when required.
2. CSC Application is having ready to use templates for new Certificates and Affidavits which can be added in real quick time. CSC project is so designed that new feathers can be added to its wings without disturbing the existing once and it definitely means a virtually infinite level of scalability and expansion.
3. There is no centralized bottleneck, so the project may expand indefinitely without impacting the existing ones. The project meets the density, quality and scalability needs of the diverse rural India. The project also has high level of integration in addition to its scalability.
4. Project is capable of handling huge volumes of transactions with minimal response time.
5. The project is developed with a capacity to support multiple users and loads simultaneously, and this can be scaled upwards as the traffic increases.”
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